THE WEBSITE TRAFFIC PROJECT: FACILITATING ENGAGEMENT AND LEARNING IN AN INTRODUCTORY DIGITAL MARKETING CLASS

Author:

Miaskiewicz Tomasz1

Affiliation:

1. Marketing, School of Business Administration, Fort Lewis College, Durango, CO, USA

Publisher

Informa UK Limited

Subject

Education

Reference20 articles.

1. A Competitive and Experiential Assignment in Search Engine Optimization Strategy

2. CMO Survey. (2017, February). Highlights and insights report. Retrieved from https://cmosurvey.org/wp-content/uploads/sites/15/2017/05/The_CMO_Survey-Highlights_and_Insights-Feb-2017.pdf

3. The BuzzFeed Marketing Challenge: An Integrative Social Media Experience

4. Draper, S. (n.d.). An internet marketing textbook must be digital. Retrieved from https://www.stukent.com/an-internet-marketing-textbook-must-be-digital/

5. Frederiksen, L. W. (2015, January 23). 3 key digital marketing skills students don’t learn in college. Retrieved from https://www.fastcompany.com/3041253/3-key-digital-marketing-skills-students-dont-learn-in-college

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