Author:
Dupuy George M.,Kehoe William J.,Linneman Robert F.,Davis Raymond N.,Reed Jim D.
Subject
Marketing,Business and International Management
Cited by
19 articles.
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1. Factors Affecting Depositors’ Behavior at Commercial Banks in Northern Vietnam;Global Changes and Sustainable Development in Asian Emerging Market Economies Vol. 1;2021-11-03
2. Rethinking the bottom of the pyramid: Towards a new marketing mix;Journal of Retailing and Consumer Services;2021-01
3. Exploring the bank selection criteria in India: scale development and validation;International Journal of Bank Marketing;2019-05-07
4. Consumer Switching Behavior of Banking Services: A Conceptual Model;Developments in Marketing Science: Proceedings of the Academy of Marketing Science;2015
5. A Life Cycle Segmentation Approach to Marketing Financial Products and Services;Developments in Marketing Science: Proceedings of the Academy of Marketing Science;2015