A Life Cycle Segmentation Approach to Marketing Financial Products and Services-Reference-Cited by-同舟云学术

A Life Cycle Segmentation Approach to Marketing Financial Products and Services

Published:2015 Issue: Volume: Page:11-22
ISSN:2363-6165
Container-title:Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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Author:

Javalgi Rajshekhar G.,Belonax Joseph J.,Prasad V. Kanti,Rao S. R.

Publisher

Springer International Publishing

Link

http://link.springer.com/content/pdf/10.1007/978-3-319-17317-7_2

Reference13 articles.

1. Anderson, Thomas W., Eli P. Cox III, and David G. Fulcher. (1976), “Bank Selection Decisions and Market Segmentation,” Journal of Marketing, 40 (January), 40–45.

2. Colton, Kent W. Donald R. Lessard, David Modest, and Arthur P. Solomon. (1977), “National Survey of Borrowers’ Housing Characteristics, Attitudes and Preferences,” in Alternate Mortgage Instruments Research Study, 1 (November), Washington, D.C.: Federal Home Loan Bank Board.

3. Colton, Kent W., Donald R. Dessard, David Modest, and Arthur P. Solomon. (1980), “Borrower Attitudes Toward Alternative Mortgatge Instruments,” Federal Home Loan Bank Board Invited Research Working Paper No. 31 (January), Washington, D.C.: Federal Home Loan Bank Board.

4. Derrick, Frederick W., and Alane K. Lehfeld (1980), “the Family Life Cycle: An Alternative Approach,” Journal of Consumer Research,. 7 (September), 214– 217.

5. Dupuy, George M., and William J. Kehoe. (1976), “Comments on Bank Selection Decision and Market Segmentation,” Journal of Marketing, (October), 89– 91.

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