Consumer Switching Behavior of Banking Services: A Conceptual Model-Reference-Cited by-同舟云学术

Consumer Switching Behavior of Banking Services: A Conceptual Model

Published:2015 Issue: Volume: Page:106-110
ISSN:2363-6165
Container-title:Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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Author:

Manrai Ajay K.,Manrai Lalita A.

Publisher

Springer International Publishing

Link

http://link.springer.com/content/pdf/10.1007/978-3-319-17323-8_27

Reference14 articles.

1. Alpert, Mark I., “Identification of Determinant Attributes - A Comparison of Methods,” Journal of Marketing Research. Vol. 8 (May, 1971), pp. 184–191.

2. Anderson, W. Thomas, Jr., Eli P. Cox, III, and David G. Fulcher, “Bank Selection Decisions and Market Segmentation,” Journal of Marketing. Vol. 40, No. 1 (January, 1976), p. 41.

3. Berry, Leonard L. and Thomas W. Thompson, “Relationship Banking: The Art of Turning Customers into Clients,” Journal of Retail Banking. Vol. 4, No. 2 (June, 1982), pp. 64–73.

4. Bowers, Robert D., “Business, Households and Their Banks,” Business Review - Federal Reserve Bank of Philadelphia (March, 1969), pp. 12–19.

5. Dupuy, George M. and William J. Kehoe, “Comments on ‘Bank Selection Decision and Market Segmentation,’” Journal of Marketing. Vol. 40 (October, 1976), pp. 89–91.

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