Author:
Thanh Le Trung,Thao Vu Thi Phuong
Publisher
Springer International Publishing
Reference19 articles.
1. Anderson, W. T., Jr., Cox, E. P., III, & Fulcher, D. H. (1976). Bank selection decisions and market segmentation. Marketing, 40(1), 40–45.
2. Devlin, J. F. (2002). Customer knowledge and choice criteria in retail banking. Strategic Marketing, 10(4), 273–290.
3. Dupuy, G. M., & Kehoe, W. S. (1976). Comments on bank selection decisions and marketing segmentation. Marketing, 40(4), 89–91.
4. Hoang, T. A. T. (2017). Researching the factors affecting the decision to choose the savings deposit bank of individual customers in Hue. Science and Technology, 20, 96.
5. Krisnanto. (2011). The customers’ determinant factors of the Bank selection. International Research Journal of Business Studies, 4(1), 59.