Pratique(s) du marketing

Author:

Trinquecoste Jean-François,Volle Pierre

Publisher

CAIRN

Subject

Marketing,Strategy and Management,General Materials Science,Media Technology

Reference15 articles.

1. Marketing Managers and Their Life World: Explorations in Strategic Planning Using the Phenomenological Interview;Ardley Barry;The Marketing Review,2005

2. Éclairages sur le marketing de demain;Benavent Christophe;Décisions Marketing,2013

3. Theoryintopractice: meditations on cultures of accountability and interdisciplinarity in marketing research;Brownlie Douglas;Journal of Marketing Management,2007

4. The Organization of Marketing: A Study of Decentralized, Devolved and Dispersed Marketing Activity*;Harris Lloyd C.;Journal of Management Studies,2003

5. An Invitation to social theory e Inglis D. et Thorpe C. (2018), 2 édition, Polity.

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