Theoryintopractice: meditations on cultures of accountability and interdisciplinarity in marketing research
Author:
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
http://www.tandfonline.com/doi/pdf/10.1362/026725707X212739
Cited by 19 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Pratique(s) du marketing;Décisions Marketing;2022-01-25
2. Some reflections on interdisciplinary CCT research: field boundaries, social impact and the semantics of consumer vulnerability;Journal of Marketing Management;2022-01-02
3. Integrated Health Care and Value Co-Creation: A Beneficial Fusion to Improve Patient Outcomes and Service Efficacy;Australasian Marketing Journal;2021-07-06
4. Market(ing) Wisdom Differences between Family and Non-Family Firms: An Empirical Study on Small and Medium Enterprises;Journal of Enterprising Culture;2020-06
5. Contribuições para a Educação em Teoria de Marketing: uma Agenda Profissional e Acadêmica;Teoria e Prática em Administração;2020-05-23
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