Enhancing the Smart Tourism Experience for People with Visual Impairments by Gamified Application Approach through Needs Analysis in Hong Kong

Abstract

Sustainability studies in tourism are increasingly emphasizing social matters, for instance, “Accessible Tourism for All.” Research on people with visual impairments with smart tourism has so far been sparse. In order to resonate with the global call for sustainable tourism development, this paper aims to contribute to understanding the aspirations of people with visual impairments in terms of tourism and to explore how smart tourism destinations could potentially enhance the tourism experience they offer. We utilized multisensory participant observations and interviews to empathize with the target users and gain insights into their needs. The results showed that they were generally positive about travel, particularly autonomy, achievement needs, and socializing with other individuals. The findings also shed light on their desire to play games on their phones. Consequently, based on the findings and the theoretical groundings of PERMA model and MDA framework from positive psychology and game design, the study proposed a gamified approach to future tourism app design for people with visual impairments, which could enhance engagement, motivation, and enjoyment in the tourism experience.