Abstract
Due to the globalization of the airline industry, global airlines are focusing human resource management on diversity strategies and employing flight attendants of various races. Multinational flight attendants have brought many positive results; conversely, discrimination has led to negative phenomena such as racism. Nevertheless, research focusing on global airline racism in tourism studies is unprecedented. Therefore, the purpose of this study is to develop a modern racism scale rating the discrimination perceived by Asian female flight attendants on global airlines. It was developed following Churchill’s eight steps (1979). This study derived measurement items through a literature review, in-depth interviews, first and second expert surveys, and a preliminary survey. These items were developed on a scale through a validity and reliability assessment and were finally confirmed as six dimensions and 24 measurement items. Lastly, research implications were discussed.
Subject
Health, Toxicology and Mutagenesis,Public Health, Environmental and Occupational Health
Reference72 articles.
1. The effect of Royal Jordanian Airline service quality on passengers’ satisfaction;Jahmani;IJBSS,2017
2. The Impact of Foreign Flight Attendants’ Service Quality on Behavioral Intention Toward Their Home Country—Applied SERVPERF Model
3. Customer satisfaction using low cost carriers
4. Examining airline service quality from a process perspective
5. Examining structural relationships between guests’ first interaction, brand image, perceived value, revisit motivation, and commitment: A moderating role of guests’ familiarity;Hyun;J. Tour. Stud.,2011
Cited by
6 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献