Enthusiastic Fandom:
Author:
Affiliation:
1. Meiji University, School of Commerce, Japan
2. University of Tsukuba, Faculty of Engineering, Information and Systems, Japan
3. Tokyo Institute of Technology, School of Environment and Society, Japan
Publisher
Japan Marketing Academy
Subject
General Earth and Planetary Sciences,General Engineering,General Environmental Science
Link
https://www.jstage.jst.go.jp/article/marketing/40/4/40_2021.015/_pdf
Reference28 articles.
1. Batra, R., Ahuvia, A., & Bagozzi, R. P. (2012). Brand love. Journal of Marketing, 76(2), 1–16. doi: 10.1509/jm.09.0339
2. Bloch, P. H. (1986). The product enthusiast: Implications for marketing strategy. Journal of Consumer Marketing, 3(3), 51–62. doi: 10.1108/eb008170
3. Bloch, P. H., & Richins, M. L. (1983). A theoretical model for the study of product importance perceptions. Journal of Marketing, 47(3), 69–81. doi: 10.1177/002224298304700308
4. Chung, E. Farrelly, F., Beverland, M. B., & Karpen, I. (2018). Loyalty or liability: Resolving the consumer fanaticism paradox. Marketing Theory, 18(1), 3–30. doi: 10.1177/1470593117705696
5. Dodds, P. S., Harris, K. D., Kloumann, I. M., Bliss, C. A., & Danforth, C. M. (2011). Temporal patterns of happiness and information in a global social network: Hedonometrics and Twitter. PLOS ONE, 6(12), e26752. doi: 10.1371/journal.pone.0026752
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