Affiliation:
1. Professors of Marketing, School of Business Administration, Louisiana State University.
Abstract
Product importance and related constructs have been inadequately defined and understood in the consumer behavior literature. This paper reviews and integrates these constructs and presents a framework for the analysis of product importance perceptions. Two forms of the construct are identified, and the antecedents of and responses to product importance are specified. Implications for consumer research and marketing management are discussed.
Subject
Marketing,Business and International Management
Cited by
239 articles.
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