Scarcity effect in collaborative fashion consumption via the C2C online platform: moderating effect of consumer price sensitivity and gender
Author:
Affiliation:
1. Center for Beautiful Aging, College of Human Ecology, Kyungpook National University, Daegu, Republic of Korea
2. School of Textile & Fashion Design, College of Science and Technology, Kyungpook National University, Sangju-si, Republic of Korea
Funder
Ministry of Education of the Republic of Korea
National Research Foundation of Korea
Publisher
Informa UK Limited
Link
https://www.tandfonline.com/doi/pdf/10.1080/17543266.2024.2375655
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4. Limiting time for responding enhances behavior corresponding to the merits of compliance appeals: Refutations of heuristic cue theory in service and consumer settings;Brannon L. A.;Journal of Consumer Psychology,2001
5. Impact of product characteristics of limited edition shoes on perceived value, brand trust, and purchase intention: Focused on the scarcity message frequency;Chae H.;Journal of Business Research,2020
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