Limiting Time for Responding Enhances Behavior Corresponding to the Merits of Compliance Appeals: Refutations of Heuristic-Cue Theory in Service and Consumer Settings

Author:

Brannon Laura A.,Brock Timothy C.

Publisher

Wiley

Subject

Marketing,Applied Psychology

Reference69 articles.

1. University economics;Alchian,1967

2. Atlas, M. S., & Snyder, C. R. (1978). The effects of need-for-uniqueness upon valuation of scarce and non-scarce objects. Unpublished honor's thesis, University of Kansas, Lawrence.

3. The relation between distraction and persuasion;Baron;Psychological Bulletin,1973

4. Brannon, L. A. (1990). Comparing the relative efficacy of Cialdini's influence tactics: The effects of scarcity, authority, social proof, and liking on compliance. Unpublished master's thesis, Ohio State University, Columbus.

5. Brannon, L. A. (1993). Cognitive mediation of the efficacy of scarcity appeals in compliance-seeking communication. Unpublished doctoral dissertation, Ohio State University, Columbus.

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