Generational Cohort Analysis of Sports Spectators:

Author:

Nishio Tatsuru1

Affiliation:

1. Associate Professor, Faculty of Economics, Yamaguchi University, Japan

Publisher

Japan Marketing Academy

Subject

General Earth and Planetary Sciences,General Engineering,General Environmental Science

Reference27 articles.

1. Baseball Magazine. (2015). Sports “Sengo-70-nenshi”: 1945–2015. Tokyo: Baseball Magazine Sha.(ベースボールマガジン編集部(2015).『スポーツ「戦後70年史」:1945–2015』ベースボールマガジン社)(In Japanese)

2. Davies, J., & Williment, J. (2008). Sport tourism: Grey sport tourists. All black and red experiences. Journal of Sport & Tourism, 13(3), 221–242. 44. doi: 10.1080/14775080802327144

3. Dorsey, J., & Villa, D. (2021). ZCONOMY: How Gen-Z will change the future of business and what to do about it. New York, NY: Harper Business.(ジェイソン・ドーシー,デニス・ヴィラ;門脇弘典(訳)(2021).『Z世代マーケティング 世界を激変させるニューノーマル』ハーパーコリンズ・ジャパン)

4. Eastman, J. K., & Liu, J. (2012). The impact of generational cohorts on status consumption: An exploratory look at generational cohort and demographics on status consumption. Journal of Consumer Marketing, 29, 93–102. doi: 10.1108/07363761211206348

5. Ernst & Young. (2020). Rugby World Cup 2019 review of outcomes 2019. EY Japan. Retrieved from https://assets.ey.com/content/dam/ey-sites/ey-com/ja_jp/news/2020/pdf/ey-rugby-world-cup-2019-review-of-outcomes-en.pdf/ (May 31, 2022).

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