Affiliation:
1. University of Salento; Italy
Subject
Marketing,Applied Psychology
Reference70 articles.
1. Frontiers of marketing paradigm in the third millennium;Achrol;Journal of the Academy of Marketing Science,2012
2. Neuromarketing: The hope and hype of neuroimaging in business;Ariely;Natural Reviews Neuroscience,2010
3. Consumer Culture Theory (CCT): Twenty years of research;Arnould;Journal of Consumer Research,2005
4. The role of emotions in marketing;Bagozzi;Academy of Marketing Science Journal,1999
5. Balanou , E. van Gils , M. Vanhala , T. 2013 Amsterdam IOS Press
Cited by
36 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献