Data fusion in neuromarketing: Multimodal analysis of biosignals, lifecycle stages, current advances, datasets, trends, and challenges-Reference-Cited by-同舟云学术

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Data fusion in neuromarketing: Multimodal analysis of biosignals, lifecycle stages, current advances, datasets, trends, and challenges

Published:2024-05 Issue: Volume:105 Page:102231
ISSN:1566-2535
Container-title:Information Fusion
language:en
Short-container-title:Information Fusion

Author:

Quiles Pérez Mario^ORCID,Martínez Beltrán Enrique Tomás,López Bernal Sergio,Horna Prat Eduardo,Montesano Del Campo Luis,Fernández Maimó Lorenzo,Huertas Celdrán Alberto

Publisher

Elsevier BV

Reference184 articles.

1. Effectiveness of Neuromarketing in Food Companies: Hijacking Brains;Srinivasa,2022

2. Eye-tracking studies: more than meets the eye;Google,2009

3. Understanding neuromarketing techniques and their use in localization;Zahopoulos,2020

4. Study on the effect of product brand and pricing using biosignals;Kaheh,2021

5. Using Neuromarketing and AI to collect and analyse consumer’s emotion: Literature review and perspectives;Mouammine;Int. J. Bus. Econ. Strategy,2019

Cited by 1 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Neuromarketing as a Mechanism of Communication with the Consumer: The Case for Small Business;Marketing and Management of Innovations;2024

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