Effectiveness of Marketing Cues on Consumer Perceptions of Quality: The Moderating Roles of Brand Reputation and Third-Party Information
Author:
Affiliation:
1. University of New Hampshire
2. Michigan State University
Publisher
Wiley
Subject
Marketing,Applied Psychology
Reference46 articles.
1. How prevalent is the negativity effect in consumer environments?;Ahluwalia;Journal of Consumer Research,2002
2. A procedure for testing the signaling hypothesis;Albrecht;Journal of Public Economics,1981
3. Averaging vs. adding as a stimulus-combination rule in impression formation;Anderson;Journal of Experimental Psychology,1965
4. Quality, price, advertising, and published quality ratings;Archibald;Journal of Consumer Research,1983
5. The differential roles of brand credibility and brand prestige in consumer brand choice;Baek;Psychology & Marketing,2010
Cited by 208 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Navigating the complexities of online opinion formation: An insight into consumer cognitive heuristics;Journal of Retailing and Consumer Services;2024-11
2. Cognitive as opposed to affective country image: the moderating effect of cognition-affect intra-valence nature;Journal of Product & Brand Management;2024-09-06
3. Are gluten-free products healthy for non-celiac consumers? How the perception of well-being moderates gluten-free addiction;Food Quality and Preference;2024-09
4. Identifying the Peripheral Cues in the Credibility Assessment of Online Health Information;Information & Management;2024-09
5. Beyond rate parity: Examining offer uniqueness and channel credibility in hotel pricing;Tourism Economics;2024-08-19
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3