My love, I hate you: Rethinking brand jealousy to investigate emotional transition among rural customers
Author:
Affiliation:
1. Department of Management Sciences, Marketing The University of Lahore Sargodha Southern Punjab Pakistan
2. Faculty of Management GIFT University Gujranwala Pakistan
Publisher
Wiley
Subject
Finance,General Business, Management and Accounting
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1002/jsc.2388
Reference49 articles.
1. Brand jealousy and willingness to pay premium: The mediating role of materialism
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5. Black urban consumers’ status consumption of clothing brands in the emerging South African market
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