Some antecedents and outcomes of brand love-Reference-Cited by-同舟云学术

Some antecedents and outcomes of brand love

Published:2006-04 Issue:2 Volume:17 Page:79-89
ISSN:0923-0645
Container-title:Marketing Letters
language:en
Short-container-title:Market Lett

Author:

Carroll Barbara A.,Ahuvia Aaron C.

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Economics and Econometrics,Business and International Management

Link

http://link.springer.com/content/pdf/10.1007/s11002-006-4219-2.pdf

Reference41 articles.

1. Aron, A., & Aron, E.N. (1985). Love and the Expansion of Self: Understanding Attraction and Satisfaction. Washington: Hemisphere Publishing.

2. Aron, A., Paris, M., & Aron, E.N. (1995). Falling in love: prospective Studies of Self-Concept Change. Journal of Personality and Social Psychology, 69, 1102–1112.

3. Ahuvia, A.C. (1993). I love itČ Toward a Unifying Theory of Love across Diverse Love Objects. doctoral dissertation, Field of Marketing, Northwestern University.

4. Ahuvia, A.C. (2005a). Beyond the extended self: loved Objects and Consumers Identity Narratives. Journal of Consumer Research, 32, 171–184.

5. Ahuvia, A.C. (2005b). The Love Prototype Revisited: A Qualitative Exploration of Contemporary Folk Psychology. Working paper.

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