An empirical examination of brand hate influence on negative consumer behaviors through NeWOM intensity. Does consumer personality matter?

Author:

Sameeni Maleeha Shahid,Qadeer Faisal,Ahmad WasimORCID,Filieri Raffaele

Publisher

Elsevier BV

Subject

Marketing

Reference115 articles.

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2. Broadening (and narrowing) the scope of brand relationships;Alba;Journal of Consumer Psychology,2013

3. Exploring why consumers engage in boycotts: Toward a unified model;Albrecht;Journal of Public Affairs,2013

4. Exploring the antecedents and outcomes of destination brand love;Amaro;Journal of Product & Brand Management,2020

5. Human aggression;Anderson, & Bushman, B. J.;Annual Review of Psychology,2002

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