An empirical examination of brand hate influence on negative consumer behaviors through NeWOM intensity. Does consumer personality matter?-Reference-Cited by-同舟云学术

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An empirical examination of brand hate influence on negative consumer behaviors through NeWOM intensity. Does consumer personality matter?

Published:2024-02 Issue: Volume:173 Page:114469
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Sameeni Maleeha Shahid,Qadeer Faisal,Ahmad Wasim^ORCID,Filieri Raffaele

Publisher

Elsevier BV

Subject

Marketing

Reference115 articles.

1. Towards an understanding of inequity;Adams;Journal of Abnormal and Social Psychology,1963

2. Broadening (and narrowing) the scope of brand relationships;Alba;Journal of Consumer Psychology,2013

3. Exploring why consumers engage in boycotts: Toward a unified model;Albrecht;Journal of Public Affairs,2013

4. Exploring the antecedents and outcomes of destination brand love;Amaro;Journal of Product & Brand Management,2020

5. Human aggression;Anderson, & Bushman, B. J.;Annual Review of Psychology,2002

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2. How violation of consumers’ expectations causes perceived betrayal and related behaviors: Theoretical perspectives from expectancy violation theory;Journal of Retailing and Consumer Services;2024-11

3. Examining consequences of brand hate in business-to-business relationships: The moderating role of relationship length;Industrial Marketing Management;2024-10

4. Big Data and Consumer Behavior;Advances in Marketing, Customer Relationship Management, and E-Services;2024-06-28

5. Why did you delete my comment? Investigating observing consumers' reactions to comment‐deletion‐clues during a brand crisis;Psychology & Marketing;2024-06-24

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