The phenomenon of brand hate: a systematic literature review-Reference-Cited by-同舟云学术

The phenomenon of brand hate: a systematic literature review

Published:2024-07-25 Issue: Volume: Page:1-28
ISSN:1069-6679
Container-title:Journal of Marketing Theory and Practice
language:en
Short-container-title:Journal of Marketing Theory and Practice

Author:

Taqi Muhammad¹,Bagozzi Richard P.²,Tuğrul Tuğba³,Yaprak Attila⁴

Affiliation:

1. Marketing, Lee Business School, University of Nevada -Las Vegas, Las Vegas, Nevada, USA

2. Marketing, Ross Business School, University of Michigan, Ann Arbor, Michigan, USA

3. Business Administration, Izmir University of Economics, Izmir, Turkey

4. Marketing, Ilitch Business School, Wayne State University, Detroit, Michigan, USA

Publisher

Informa UK Limited

Link

https://www.tandfonline.com/doi/pdf/10.1080/10696679.2024.2376021

Reference134 articles.

1. Why brands fail? Antecedents and consequences of brand hate. A study of fashion industry in Pakistan;Abbas A.;Journal of Managerial Sciences,2023

2. The moderating role of complaint handling on brand hate in the cancel culture

3. Science of avoidance in branding;Ahmed J.;Journal of Organizational Studies and Innovation,2020

4. The moderating effect of brand recovery on brand hate and desire for reconciliation: A PLS-MGA approach;Ahmed S.;International Journal of Business and Society,2018

5. Broadening (and narrowing) the scope of brand relationships

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