Crafting the forever now: Corporate heritage brand innovation at John Lewis Partnership
Author:
Affiliation:
1. Coventry University—Business School Coventry United Kingdom
2. Brunel Business School London United Kingdom
3. John Lewis Heritage Centre Cookham United Kingdom
Publisher
Wiley
Subject
Finance,General Business, Management and Accounting
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1002/jsc.2315
Reference57 articles.
1. Leveraging the Corporate Brand
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4. On the influence of organisational routines on strategic foresight
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