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Leveraging the Corporate Brand

Published:2004-04 Issue:3 Volume:46 Page:6-18
ISSN:0008-1256
Container-title:California Management Review
language:
Short-container-title:California Management Review

Author:

Aaker David A.

Publisher

SAGE Publications

Subject

Strategy and Management

Link

http://journals.sagepub.com/doi/pdf/10.2307/41166218

Reference5 articles.

1. The Strategic Role of Product Quality

2. The Value Relevance of Brand Attitude in High-Technology Markets

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