Consumer Perceived Brand Innovativeness and Authenticity of Chinese Time-Honored Brand Restaurants: The Moderated Mediation Effect of Personal Traits-Reference-Cited by-同舟云学术

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Consumer Perceived Brand Innovativeness and Authenticity of Chinese Time-Honored Brand Restaurants: The Moderated Mediation Effect of Personal Traits

Published:2023-07 Issue: Volume:Volume 16 Page:2481-2498
ISSN:1179-1578
Container-title:Psychology Research and Behavior Management
language:en
Short-container-title:PRBM

Author:

Bu Huimei,Huang Rui^ORCID,Liang Shiyu^ORCID,Liao Xia

Publisher

Informa UK Limited

Subject

Psychiatry and Mental health,General Psychology

Reference105 articles.

1. Laura Z Celebrating the souls of beauty icons; 2016. Available from: https://www.gcimagazine.com/brands-products/news/article/21850203/celebrating-the-souls-of-beauty-icons. Accessed May 25, 2023.

2. Corporate heritage identity stewardship: a corporate marketing perspective

3. Searching for competitive advantage with the brand extension process

Cited by 2 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Brand innovativeness and brand equity: the mediating role of brand attitude and the moderating role of perceived brand ethicality;Journal of Product & Brand Management;2024-07-30

2. Nostalgia and migration: exploring consumer behaviors in ethnic stores;FACE: Revista de la Facultad de Ciencias Económicas y Empresariales;2024-04-28

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