The presence of the omni-temporal: theoretical foundations of (corporate) brand heritage design
Author:
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Strategy and Management
Link
https://link.springer.com/content/pdf/10.1057/s41262-022-00302-9.pdf
Reference113 articles.
1. Aaker, D.A. 1996. Building strong brands. New York: The Free Press.
2. Alexander, N. 2009. Brand authentication: Creating and maintaining brand auras. European Journal of Marketing 43 (3/4): 551–562.
3. Ankersmit, F.R. 2012. Meaning, truth, and reference in historical representation. Ithaca, New York: Cornell University Press.
4. Assmann, J. 1995. Collective memory and cultural identity. New German Critique 65: 125–133.
5. Assmann, A. 1999. Erinnerungsräume: Formen und Wandlungen des kulturellen Gedächtnisses. Munich: CH Beck.
Cited by 2 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献
1. There’s a time and place: Navigating omni-temporality in the place branding process;Journal of Business Research;2024-01
2. The Moderating Effect of the Use of Virtual Reality Technologies in the Branding of the Cultural Tourism Sector: An Analysis from the Brand Heritage;Journal of Promotion Management;2023-12-17
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3