An Exploration and Investigation of Edible Insect Consumption: The Impacts of Image and Description on Risk Perceptions and Purchase Intent
Author:
Affiliation:
1. University of Massachusetts Amherst
2. Korean Edible Insect Laboratory Knowledge Cooperation; Republic of Korea
Publisher
Wiley
Subject
Marketing,Applied Psychology
Link
http://onlinelibrary.wiley.com/wol1/doi/10.1002/mar.20847/fullpdf
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