Insect-based food consumption: Hedonic or utilitarian motives? Moderation and segmentation analyses

Author:

Valesi RiccardoORCID,Andreini DanielaORCID,Pedeliento Giuseppe

Publisher

Elsevier BV

Reference159 articles.

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3. The Theory of Planned Behavior;Ajzen;Organizational Behavior and Human Decision Processes,1991

4. Ajzen, I. (2002a), “Constructing a TpB questionnaire: conceptual and methodological considerations”, available at: https://people.umass.edu/aizen/pdf/tpb.measurement.pdf (accessed 8 January 2024).

5. Perceived behavioral control, self-efficacy, locus of control, and the Theory of Planned Behavior;Ajzen;Journal of Applied Social Psychology,2002

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