Moderating effects of food type and consumers' attitude on the evaluation of food items labeled “additive-free”
Author:
Affiliation:
1. College of Business Administration; Seoul National University; 1 Gwanak-ro, Gwanak-gu Seoul 08826 South Korea
2. Department of Business Administration; Cyber University of Korea; 106 Bukchon-ro, Jongno-gu Seoul 03051 South Korea
Publisher
Wiley
Subject
Applied Psychology,Social Psychology
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