Exploring non‐immersive virtual reality experiences in tourism: Empirical evidence from a world heritage site-Reference-Cited by-同舟云学术

Exploring non‐immersive virtual reality experiences in tourism: Empirical evidence from a world heritage site

Published:2023-02-07 Issue:3 Volume:25 Page:372-383
ISSN:1099-2340
Container-title:International Journal of Tourism Research
language:en
Short-container-title:Journal of Tourism Research

Author:

Zhu Chris¹^ORCID,Wu Don Chi Wai¹^ORCID,Hall Colin Michael²³⁴⁵⁶^ORCID,Fong Lawrence Hoc Nang⁷^ORCID,Koupaei Sara Naderi⁸^ORCID,Lin Feifei⁹^ORCID

Affiliation:

1. School of Tourism Management Macao Institute for Tourism Studies Macao China

2. Department of Management, Marketing and Tourism University of Canterbury Christchurch New Zealand

3. Geography Research Unit University of Oulu Oulu Finland

4. School of Business and Economics Linnaeus University Kalmar Sweden

5. Department of Service Management and Service Studies Lund University Helsingborg Sweden

6. College of Hospitality and Tourism Management Kyung Hee University Seoul South Korea

7. Faculty of Business Administration and Centre for Cognitive and Brain Sciences University of Macau Macao China

8. Tourism and Hospitality Management Faculty Eastern Mediterranean University Famagusta Turkey

9. School of Housing, Building and Planning (HBP) Universiti Sains Malaysia Penang Malaysia

Abstract

AbstractWith the popularization of the concept of the metaverse, non‐immersive virtual reality (VR) has become a focus of tourism destination marketing. Drawing upon telepresence theory, this study identifies the antecedents and consequences of telepresence to help interpret tourist behavior in the context of non‐immersive VR experience. Results revealed that mental imagery and vividness positively predict tourist telepresence and satisfaction; Telepresence positively predicts satisfaction and intention during non‐immersive VR experiences. Our work enriches telepresence theory by identifying the antecedents and consequences of telepresence in the context of non‐immersive VR, and provides meaningful practical insights for similar attractions that adopt the technology.

Publisher

Wiley

Subject

Nature and Landscape Conservation,Tourism, Leisure and Hospitality Management,Transportation,Geography, Planning and Development

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1002/jtr.2574

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