Examining the effects of <scp>ChatGPT</scp> on tourism and hospitality student responses through integrating technology acceptance model-Reference-Cited by-同舟云学术

Examining the effects of ChatGPT on tourism and hospitality student responses through integrating technology acceptance model

Published:2024-07 Issue:4 Volume:26 Page:
ISSN:1099-2340
Container-title:International Journal of Tourism Research
language:en
Short-container-title:Journal of Tourism Research

Author:

Zhu Chris Zhen Gan¹²^ORCID,Hall C. Michael³⁴⁵⁶⁷^ORCID,Fong Lawrence Hoc Nang⁸^ORCID,Lin Feifei⁹^ORCID,Naderi Koupaei Sara³^ORCID

Affiliation:

1. Shanghai Institute of Tourism Shanghai Normal University Shanghai China

2. Faculty of Creative Tourism and Intelligent Technologies Macao University of Tourism Macau SAR China

3. Department of Management, Marketing and Tourism University of Canterbury Christchurch New Zealand

4. Geography Research Unit University of Oulu Oulu Finland

5. School of Business and Economics Linnaeus University Kalmar Sweden

6. Department of Service Management and Service Studies Lund University Helsingborg Sweden

7. School of Hospitality, Tourism and Events and Centre for Research and Innovation in Tourism (CRiT) Taylor's University Subang Jaya Malaysia

8. Faculty of Business Administration and Centre for Cognitive and Brain Sciences University of Macau Macau SAR China

9. School of Housing, Building and Planning (HBP) Universiti Sains Malaysia Malaysia

Abstract

AbstractChatGPT has gained increased attention as an artificial intelligence (AI)‐based tool in the field of tourism and hospitality education in recent years. This study investigates the impact of perceived ease of use, perceived usefulness and authenticity on student attitude and intention to use ChatGPT by incorporating the concept of authenticity into the technology acceptance model (TAM) theoretical framework in tourism and hospitality education. This study found that authenticity had the strongest indirect effect on student intention to use ChatGPT compared with perceived ease of use and perceived usefulness. This study broadens the applicability of TAM theory in ChatGPT and provides practical insights into its application.

Publisher

Wiley

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1002/jtr.2727

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