The Role of Virtual Reality in Tourism Marketing: Virtual Destination Image Formation and Behavioral Intentions
Author:
Affiliation:
1. Tourism Management Department, University of Mazandaran, Babolsar, Mazandaran, Iran
2. Geography Department, Justus Liebig University of Giessen, Giessen, Germany
Publisher
Informa UK Limited
Link
https://www.tandfonline.com/doi/pdf/10.1080/15256480.2024.2386702
Reference68 articles.
1. Using virtual reality for tourism marketing: A mediating role of self-presence
2. The Cognitive-Affective-Conative Model of Destination Image: A Confirmatory Analysis
3. Examining Tourism Consumers’ Attitudes and the Role of Sensory Information in Virtual Reality Experiences of a Tourist Destination
4. A model of destination image formation
5. Virtual reality and mixed reality for second chance tourism
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