Using virtual reality for tourism marketing: A mediating role of self-presence-Reference-Cited by-同舟云学术

Using virtual reality for tourism marketing: A mediating role of self-presence

Published:2020-02-27 Issue: Volume: Page:1-14
ISSN:0362-3319
Container-title:The Social Science Journal
language:en
Short-container-title:The Social Science Journal

Author:

Adachi Renan¹,Cramer Emily M.²,Song Hayeon³

Affiliation:

1. Department of Global Business, Gachon University, Seongnam-si, South Korea

2. Department of Strategic, Legal & Management Communication, Cathy Hughes School of Communications, Howard University, Washington, DC, USA

3. Department of Interaction Science, Sungkyunkwan University, Seoul, South Korea

Publisher

Informa UK Limited

Subject

Sociology and Political Science,Social Psychology

Link

https://www.tandfonline.com/doi/pdf/10.1080/03623319.2020.1727245

Reference37 articles.

1. A model of destination image formation

2. Barnes, S. (2016). Understanding virtual reality in marketing: Nature, implications and potential. Retrieved from SSRN. (Abstract 2909100). doi:10.2139/ssrn.2909100

3. The moderator–mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations.

4. Beck, J. (2016, June 27). Statistics about VR travel and tourism. Virtual Reality in Tourism.Retrieved from http://www.virtual-reality-in-tourism.com/statistics-about-vr-in-travel/

5. Factors influencing destination image

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