Effects of online brand communities on millennials' brand loyalty in the fashion industry
Author:
Affiliation:
1. University of Cumbria Carlisle UK
2. Northumbria University Newcastle upon Tyne UK
3. American University Beirut Lebanon
4. University of Florence Florence Italy
5. London School of Commerce London UK
Publisher
Wiley
Subject
Marketing,Applied Psychology
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1002/mar.21466
Reference174 articles.
1. Dimensions of Brand Personality
2. The influence of C2C communications in online brand communities on customer purchase behavior
3. Factors influencing consumer intention in social commerce adoption
4. The Social Influence of Brand Community: Evidence from European Car Clubs
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