How you see yourself influences your color preference: Effects of self‐construal on evaluations of color combinations
Author:
Affiliation:
1. Department of Marketing, School of BusinessSungkyunkwan UniversitySeoul Korea
2. Department of Marketing, Scheller College of BusinessGeorgia Institute of TechnologyAtlanta Georgia
Publisher
Wiley
Subject
Marketing,Applied Psychology
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1002/mar.21348
Reference74 articles.
1. “I” Seek Pleasures and “We” Avoid Pains: The Role of Self-Regulatory Goals in Information Processing and Persuasion
2. The Effects of Self‐Construal and Commitment on Persuasion
3. How Far Can a Brand Stretch? Understanding the Role of Self-Construal
4. Which are the stimuli in facial displays of anger and happiness? Configurational bases of emotion recognition.
5. It takes two to mimic: Behavioral consequences of self-construals.
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