Consumer Responses to Elements of Visual Esthetics on a Brand’s Instagram Page
Author:
Affiliation:
1. Department of Management Studies, The University of the West Indies, St. Augustine Campus, Trinidad and Tobago
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.1080/10496491.2023.2289931
Reference111 articles.
1. A Study on Utilizing Social Media Advertising through “Instagram Aesthetics” to Drive Purchase Intention
2. Fashion self-congruity: scale development and validation
3. Website Aesthetic in Millenial’s Customer Experience on Satisfaction and Impulse Buying: EWOM as Moderator
4. Anwar M. U. Younis U. (2023). A study on the association of firm-generated content on Instagram affective customer engagement and positive electronic word of mouth: Evidence from food industry of Pakistan . https://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-40936
5. Key Image Attributes to Elicit Likes and Comments on Instagram
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