Color in web-advertising: the effect of color hue contrast on web satisfaction and advertising memory
Author:
Publisher
Springer Science and Business Media LLC
Subject
General Psychology
Link
https://link.springer.com/content/pdf/10.1007/s12144-023-05429-9.pdf
Reference47 articles.
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3. Burns, K. S., & Lutz, R. J. (2006). The function of format: Consumer responses to six on-line advertising formats. Journal of Advertising, 35(1), 53–63. https://doi.org/10.2753/joa0091-3367350104
4. Cartwright-Finch, U., & Lavie, N. (2007). The role of perceptual load in inattentional blindness. Cognition, 102(3), 321–340. https://doi.org/10.1016/j.cognition.2006.01.002
5. Chiu, Y.-P., Lo, S.-K., & Hsieh, A.-Y. (2017). How colour similarity can make banner advertising effective: Insights from Gestalt theory. Behaviour & Information Technology, 36(6), 606–619. https://doi.org/10.1080/0144929x.2016.1267264
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