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Examining company experiences of a UK cause-related marketing campaign

  • Published:2003-11 Issue:4 Volume:8 Page:378-389
  • ISSN:1465-4520
  • Container-title:International Journal of Nonprofit and Voluntary Sector Marketing
  • language:en
  • Short-container-title:Int. J. Nonprofit Volunt. Sect. Mark.

Author:

Docherty Sylvie,Hibbert Sally

Publisher

Wiley

Subject

Marketing,Strategy and Management,Economics and Econometrics

Reference28 articles.

1. Market segmentation - are UK charities making the most of the potential?

2. The Marketing Activities of UK Charities

3. Business in the Community (1998) ‘Corporate Survey Report’, Business in the Community, London.

4. Mintel Marketing Intelligence (1998) ‘Special Report, Cause Related Marketing’, Mintel International Group Ltd, London.

5. Global corporate philanthropy: a strategic framework

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