Publisher
Springer International Publishing
Reference78 articles.
1. Accenture. (2018). To affinity and beyond: From me to we, the rise of the purpose‐led brand. https://www.accenture.com/_acnmedia/Thought-Leadership-Assets/PDF/Accenture-CompetitiveAgility-GCPR-POV.pdf
2. Anteby, M., & Anderson, C. (2014). The shifting landscape of LGBT organizational research. Research in Organizational Behavior, 34, 3–25.
3. Amazeen, M. (2011). Gap (RED): Social responsibility campaign or window dressing? Journal of Business Ethics, 99(2), 167–182.
4. Baek, Y. M. (2010). To buy or not to buy: Who are political consumers? What do they think and how do they participate? Political Studies, 58, 1065–1086.
5. Bakhtiari, K. (2020). Why brands need to pay attention to cancel culture. Forbes, 28th January 2022. https://www.forbes.com/sites/kianbakhtiari/2020/09/29/why-brands-need-to-pay-attention-to-cancel-culture