Gap (RED): Social Responsibility Campaign or Window Dressing?

Author:

Amazeen Michelle

Publisher

Springer Science and Business Media LLC

Subject

Law,Economics and Econometrics,Arts and Humanities (miscellaneous),General Business, Management and Accounting,Business and International Management

Reference52 articles.

1. Arnoldy, B.: 2007, March 12, ‘Buy a Red T-Shirt to Fight AIDS. But Does It Really Help?’, Christian Science Monitor, p. 1.

2. Banks, W.: 2001, ‘A Short Handbook on Rhetorical Analysis’. English Department, East Carolina University, http://english.ecu.edu/~wpbanks/rhetoric/rhetanalysis.html . Retrieved 28 March 2009.

3. Berg, T. F. (1992). [Review of the book Rhetoric: The wit of persuasion by Walter Nash]. The Modern Language Review 87(3), 671-672.

4. Bronn, P. & Vrioni, A. (2001). Corporate social responsibility and cause-related marketing: An overview. International Journal of Advertising, 20, 207-222.

5. Burke, K. (1962). A grammar of motives and a rhetoric of motives. Cleveland: The World Publishing Company.

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