Corporate social responsibility and cause-related marketing: an overview
Author:
Publisher
Informa UK Limited
Subject
Marketing,Communication
Link
https://www.tandfonline.com/doi/pdf/10.1080/02650487.2001.11104887
Reference40 articles.
1. The Influence of Cause-Related Marketing on Consumer Choice: Does One Good Turn Deserve Another?
2. Do consumers really care about corporate responsibility? Highlighting the attitude—behaviour gap
3. Corporate social responsibility in the European Communities ? The Scandinavian viewpoint
4. Global Corporate Philanthropy – Marketing Beyond the Call of Duty?
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