Market segmentation - are UK charities making the most of the potential?-Reference-Cited by-同舟云学术

Market segmentation - are UK charities making the most of the potential?

Published:1996-04 Issue:2 Volume:1 Page:132-143
ISSN:1465-4520
Container-title:International Journal of Nonprofit and Voluntary Sector Marketing
language:en
Short-container-title:Int. J. Nonprofit Volunt. Sect. Mark.

Author:

Sargeant Adrian

Publisher

Wiley

Subject

Marketing,Strategy and Management,Economics and Econometrics

Link

Reference23 articles.

1. Hirst , J. 1994 ‘Britain's compassion boom: too much of a good thing?’ Observer Sunday Supplement 7

2. Frean , A. Alberge , D. 1995 ‘Charities lose £71m since start of National Lottery’ The Times 6

3. Gosling , P. 1994 ‘Charities: gambling with good causes’ The Independent 35

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1. Examining company experiences of a UK cause-related marketing campaign;International Journal of Nonprofit and Voluntary Sector Marketing;2003-11

4. Charities marketing - more focus on the beneficiary;International Journal of Nonprofit and Voluntary Sector Marketing;1997-05

5. Turning data into donations: A predictive model for individual giving;International Journal of Nonprofit and Voluntary Sector Marketing;1997-05