Charities marketing - more focus on the beneficiary-Reference-Cited by-同舟云学术

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Charities marketing - more focus on the beneficiary

Published:1997-05 Issue:2 Volume:2 Page:154-162
ISSN:1465-4520
Container-title:International Journal of Nonprofit and Voluntary Sector Marketing
language:en
Short-container-title:Int. J. Nonprofit Volunt. Sect. Mark.

Author:

Pyne Anthony E.,Robertson Deenagh

Publisher

Wiley

Subject

Marketing,Strategy and Management,Economics and Econometrics

Link

http://onlinelibrary.wiley.com/wol1/doi/10.1002/nvsm.6090020207/fullpdf

Reference24 articles.

1. ‘Investigation of giving behaviour to united way using log-linear modelling and discriminant analysis: An empirical study’;Adams;Journal of the Academy of Marketing Science,1984

Cited by 6 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Income Concentration Trends and Competition in the Charitable Sector: An Analysis of Jewish Charities in England and Wales;Contemporary Jewry;2019-01-31

2. Nascent Nonprofit Entrepreneurship;Nonprofit and Voluntary Sector Quarterly;2016-07-09

3. Competitive environment, market orientation, and the use of relational approaches to the marketing of charity beneficiary services;Journal of Services Marketing;2005-12

4. Relationship quality, relationship marketing, and client perceptions of the levels of service quality of charitable organisations;International Journal of Service Industry Management;2005-02-01

5. Market orientation and social services in private non‐profit organisations;European Journal of Marketing;2002-10-01

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