Author:
Adams Arthur J.,Lonial Subhash C.
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Economics and Econometrics,Business and International Management
Reference20 articles.
1. Aitchison, J. and Bennet, J. 1970. “Polychotomous Quantal Response by Maximum Indicant,”Biometrika 57 (August) 253–262.
2. Aitchison, J. and Silvey, S. 1957. “The Generalization of Probit Analysis to the Case of Multiple Responses,”Biometrika 44 (June) 131–140.
3. Bettman, James A. 1974. “A Threshold Model of Attribute Satisfaction Decisions,”Journal of Consumer Research 1 (September) 30–35.
4. Bishop, Y.M.M., Feinberg, S.E., and Holland, P.W. 1975.Discrete Multivariate Analysis: Theory and Practice. Cambridge: The MIT Press.
5. Blattberg, Robert C. and Dolan, Robert J. 1981. “An Assessment of the Contribution of Log Linear Models to Marketing Research,”Journal of Marketing 45 (Spring) 89–97.
Cited by
4 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Why Don’T Promised Contributions to Charity Increase Mail Survey Returns? A Critical Review;Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference;2015
2. Determinants of charitable donation intentions: a structural equation model;International Journal of Nonprofit and Voluntary Sector Marketing;2008
3. Charities marketing - more focus on the beneficiary;International Journal of Nonprofit and Voluntary Sector Marketing;1997-05
4. Market segmentation - are UK charities making the most of the potential?;International Journal of Nonprofit and Voluntary Sector Marketing;1996-04