Why Don’T Promised Contributions to Charity Increase Mail Survey Returns? A Critical Review
Author:
Publisher
Springer International Publishing
Link
http://link.springer.com/content/pdf/10.1007/978-3-319-17046-6_85
Reference39 articles.
1. Adams, A. J. and S. C. Lonial. 1984. “Investigation of Giving Behavior to United Way Using Log-Linear Modeling and Discriminant Analysis: An Empirical Study." Journal of the Academy of Marketing Science 12 (Summer): 77–88.
2. Amos, O. M. 1982. “Empirical Analysis of Motives Underlying Individual Contributions to Charity." Atlantic Economic Journal 4: 45–52.
3. Benson, P.L. and V. L. Catt. 1978. “Soliciting Charity Contributions: The Parlance of Asking for Money." Journal of Applied Social Psychology 8 (January-March): 84–95.
4. Berkowitz, L. 1970. “The Self, Selfishness, and Altruism." In Altruism and Helping Behavior, J. R. Macaulay and L. Berkowitz, eds. New York: Academy Press: 143–151.
5. Brehm, J. W. 1966. A Theory of Psychological Reactance. New York: Academic Press.
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