Publisher
Springer Science and Business Media LLC
Subject
Marketing,Economics and Econometrics
Reference82 articles.
1. Bagozzi, R. P. (1975). Marketing as exchange. The Journal of Marketing, 39, 32–39.
2. Baron, R. M., & Kenny, D. A. (1986). The moderator–mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations. Journal of Personality and Social Psychology, 51(6), 1173.
3. Barone, M. J., Miyazaki, A. D., & Taylor, K. A. (2000). The influence of cause-related marketing on consumer choice: Does one good turn deserve another? Journal of the Academy of Marketing Science, 28(2), 248–262.
4. Barone, M. J., Norman, A. T., & Miyazaki, A. D. (2007). Consumer response to retailer use of cause-related marketing: Is more fit better? Journal of Retailing, 83(4), 437–445.
5. BBC Buisness News. (2017). What's behind Uber's success in Egypt?. Available at: http://www.bbc.com/news/business-39416041. Accessed 2 Feb 2018.
Cited by
15 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献