Online group‐buying : The effect of deal popularity on consumer purchase intention
Author:
Affiliation:
1. Department of Management and Marketing, Faculty of Business Administration University of Macau Taipa Macau China
Funder
Universidade de Macau
Publisher
Wiley
Subject
Applied Psychology,Social Psychology
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1002/cb.2013
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