Assessing the Influence Mechanism of Media Richness on Customer Experience, Trust and Swift Guanxi in Social Commerce

Author:

Zhu KaiyanORCID,Tan Caroline Swee LinORCID,Panwar TarunORCID

Publisher

Springer Nature Switzerland

Reference41 articles.

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3. Yltävä, L.: Social commerce – statistics & facts [Grant] (2024). https://www.statista.com/topics/8757/social-commerce/#topicOverview

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5. Chow, C.W.C., Chow, C.S.F., Lai, J.Y.M., Zhang, L.L.: Online group-buying: the effect of deal popularity on consumer purchase intention. J. Consum. Behav. 21(2), 387–399 (2022). https://doi.org/10.1002/cb.2013

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