1. The effects of social- and self-motives on the intentions to share positive and negative word of mouth;Alexandrov;Journal of the Academy of Marketing Science.,2013
2. Too much information: An examination of the effects of social self-disclosure embedded within influencer eWOM campaigns;Alrabiah;Journal of Business Research,2022
3. Assessment of hotel performance and guest satisfaction through eWOM: Bbig data for better insights;Aakash;International Journal of Hospitality & Tourism Administration,2022
4. Valuable virality;Akpinar;Journal of Marketing Research,2017
5. Understanding word of mouth dynamics in omnichannel services marketing;Akter;International Marketing Review,2023