Heart rate variability in marketing research: A systematic review and methodological perspectives-Reference-Cited by-同舟云学术

Heart rate variability in marketing research: A systematic review and methodological perspectives

Published:2022-10-07 Issue:1 Volume:40 Page:190-208
ISSN:0742-6046
Container-title:Psychology & Marketing
language:en
Short-container-title:Psychology and Marketing

Author:

Kakaria Shobhit¹^ORCID,Bigné Enrique¹^ORCID,Catrambone Vincenzo²,Valenza Gaetano²

Affiliation:

1. Department of Marketing and Market Research, Faculty of Economics University of Valencia Valencia Spain

2. Bioengineering and Robotics Research Center “E. Piaggio” & Department of Information Engineering, School of Engineering University of Pisa Pisa Italy

Publisher

Wiley

Subject

Marketing,Applied Psychology

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1002/mar.21734

Reference93 articles.

1. What we feel and why we buy: the influence of emotions on consumer decision-making

2. Heart rate variability: a review

3. Excitement Up! Price Down! Measuring Emotions in Dutch Auctions

4. Auction Fever! How Time Pressure and Social Competition Affect Bidders’ Arousal and Bids in Retail Auctions

5. Preliminary Evidence for the Neurophysiologic Effects of Online Coupons: Changes in Oxytocin, Stress, and Mood

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