Furnishing your home? The impact of voice assistant avatars in virtual reality shopping: A neurophysiological study

Author:

Bigne EnriqueORCID,Ruiz Carla,Curras-Perez Rafael

Funder

Generalitat Valenciana Conselleria d' Educació, Investigació, Cultura i Esport

Gobierno de España Ministerio de Ciencia e Innovación

Generalitat Valenciana

Ministerio de Ciencia e Innovación

Publisher

Elsevier BV

Subject

General Psychology,Human-Computer Interaction,Arts and Humanities (miscellaneous)

Reference64 articles.

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3. Enablers and inhibitors of AI-powered voice assistants: A dual-factor approach by integrating the status quo bias and technology acceptance model;Balakrishnan;Information Systems Frontiers,2021

4. Towards better interaction between salespeople and consumers: The role of virtual recommendation agent;Ben Saad;European Journal of Marketing,2023

5. Elapsed time on first buying triggers brand choices within a category: A virtual reality-based study;Bigne;Journal of Business Research,2016

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